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Business Responsibilities:
Attend and conduct (with direction from Sr Level Marketing Managers) meetings and work with Marketing strategists to understand objective of solicitation/internal campaign
Using internal template, create Marketing brief outling objectives of campaign for approval from Sr Marketing Managers and execution by Creative team
Work with Senior Level Marketing Manager to perform research/conduct focus groups on targeted demographics for product testing/rewards programs
Promote Brand awareness and manage consistency
Coordinates any internal documentation to ensure the timely and smooth production of direct mail solicitations
Initiate recommendations to improve routing and creative process and ways of improving the overall efficiencies
Experience:
4-year degree in Marketing, Communications, or Business. MBA Preferred . 5+ years experience in an organizational role, preferably in a marketing or agency environment. Preferred: 2+ years Direct Mail experience, or fast-paced, advertising agency environment managing multiple projects for multiple customers/accounts. Account Management experience a plus.
Industry Knowledge:
Confident in leading marketing projects for multiple clients, ideally Direct Mail solicitations for the financial industry or ad agency with multiple client/industry focuses. Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.
Technical Knowledge:
MS Word - 3+, MS Excel - 3+, MS Project - 1+ (a plus), Acrobat - 1 + |
