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Business Responsibilities:
• Leads conceptually within assigned business group and in collaboration with the Art Director and/or Graphic Designer, create/direct final visual layouts that persuasively communicate marketing objectives to the end consumer.
• Concepts both with visuals and copy as well as generate headlines and edit copy.
• Directs and supervises the work of Junior Copywriters and outside creative vendors.
• Acts as liaison to outside agencies and production services.
• Monitors the progress of their projects to ensure that the creative intent is not diluted or changed.
• Has strong presentation skills; being able to communicate both tactically as well as strategically.
• Has expert knowledge both of the audience and category of their specific lines of business.
Experience:
4-year degree specializing in communications, creative writing, journalism or similar discipline. 5-8 years of industry experience.
Portfolio: Develops strategy and creates messaging/scripts for major advertising campaigns including broadcast, print and Web components. Possibly supervises other members of creative team. At this level may be viewed as “creative director.”
Industry Knowledge:
Direct Mail for financial industry highly preferred. Demonstrates the ability to generate a greater ROI by improving the strategy and/or overall concept for the final piece. Maintains awareness of industry trends, mentors junior copywriters.
Technical Knowledge:
MS Word - 5+, Quark - exposure, Acrobat - exposure |
